Everything about toys changed in 1977 when “Star Wars” hit the big screen … just as “Star Wars” changed the way we thought about science fiction and movies in general, George Lucas’ epic space fantasy also changed the way that we thought about and bought toys. Everyone wanted to cash in on a piece of the tasty marketing pie that Lucas had served up steaming hot and fresh in May of ‘77, even an old family game maker Milton Bradley.
Suddenly science fiction was cool … and extremely profitable … but what
could a board game maker like Milton Bradley bring to a table that was already
getting crowded by everyone and their mother trying to cash in on the sci-fi
craze?
Plenty and it all revolved around that oh so ‘70’s buzzword …
electronic.
Nothing sounds like electronic Star Bird.
Nothing.
Ever.
Period.
Enter Milton Bradley’s bid for their slice of the science fiction super
nova … Star Bird: The Space Transport
with electronic circuitry – one of the first of many such toys in the late
1970’s and one which I was lucky enough to own (and still own).
Milton Bradley’s Star Bird was a really cool toy and simple to operate
(if not just a bit annoying to your parents or other adults in the play
area). A single 9volt battery went into
a compartment just behind the front laser guns and in front of the massive
speaker while a simple on/off switch turned Star Bird to active or inactive
duty. As soon as you flipped that little
black toggle switch, the whole toy emitted a deep throbbing hum and depending
on whether you tilted the nose of the Star Bird up or down, that throbbing hum
would either increase in pitch to an ear crying whine or decrease in pitch to
an even deeper throbbing hum. Once you
had the pitch that you desired, you could level the Star Bird off and it would
maintain that sound for as long as you held it steady. If, during your cruising of the galaxy, a
hostile element appear in your path then a big gray button on the neck of the
hull, right behind the cockpit, triggered the front mounted twin LED laser
cannons which would pulse / flash red and emit high pitched laser-like sounds.
If those electronic strengths weren’t enough, Star Bird was full of other
play features.
The front cockpit and the rear main engine could both be pulled off and
fitted together to form a type of smaller, arrowhead shaped fighter with all
the sound FX. Slide the front cockpit
cover off to expose the main laser / battery compartment / speaker assembly and
you had yet another sub-fighter array / play configuration … this one with a
cockpit canopy which was little more than a flat sticker.
The wing tips of the main body were actually small space fighters
labeled “Interceptor-1” and “Interceptor-2” that could be removed for either
escort duty or to add their attack capacity to whatever cosmic foe Star Bird
was valiantly facing at the time.
World War 2 made gun turrets sexy and during the 1940’s and 1950’s the
gun turret was a staple of most large military aircraft … waxing to nostalgia
during the 1960’s and 1970’s but “Star Wars” made the gun turret sexy
again. Han Solo’s Millennium Falcon with its dual pom-pom laser turrets made it a
requirement for any self-respecting sci-fi space ship to have at least one gun
turret (or two) and so the last play feature in the design was a double
barreled laser gun mounted on top of a ball turret on top of the main body. Looking at the arc of fire of the turret, it
would probably be a very good idea to launch the wing mounted Interceptors
before ever opening fire with the double barreled laser guns on the turret
otherwise you were going to have some collateral damage / friendly fire to
explain to the head brass back at the Command Base. Also, it should be noted that the design of
the ball turret was more than a little similar in appearance to the Imperial Death
Star. The ball turret could also be
removed and used as an escape pod … another piece of hardware made famous by “Star Wars.”
Star Bird was billed as a “transport”, albeit a pretty well armed one
with its dual wing mounted Interceptors, twin laser gun turret and those big
flashing laser pulse cannons up front. You
had to begin to wonder just what it was that Star Bird transported and what
would need so much firepower to protect.
In fact, looking at the overall design, I guess it didn’t have very much
room to carry stuff so as a child I always thought of the Star Bird more as a
Pony Express than say, an 18 wheeler.
Remembering a line from “Star Wars” in 1977, I thought of the Star Bird
as a “councilor’s ship”, a diplomatic transport, high speed and heavily armed …
designed to get VIPs into and out of bad situations. In that regard, at least in my mind, Star
Bird was very much like Princess Leia’s own Tantive IV Corellian Corvette (i.e.
the hammerheaded “blockade runner”). I
even spent a couple of days one summer tracing the outline of the Star Bird and
its parts and drawing out the interior … deck by deck, and created a kind of
“Star Bird Owners Manual” complete with facts and statistics on the imaginary
capabilities of the toy. It was a
whimsical exercise in imagination for a 9 year old and garnered the admiration
and praise from my close group of friends but sadly that spiral bound notebook
and those drawings are long since lost to the passage of time.
Pity.
Maybe I’ll do them again one day, improving upon the design as the Star
Bird is one ship that would definitely make a good project for blueprints.
Like any good spaceship, Star Bird needed to operate from a staging area
and Milton Bradley was kind enough to provide just such an accessory with the Star
Bird Command Base … a somewhat weakly built cardboard construct which didn’t
fare well to heavy play or the passage of the years but while you had it, the
Star Bird Command Base was king. As
stated, it was the action control center
for electronic Star Bird … however the Command Base itself had no
electronics of its own.
The Command Base was another vast canvas for your imagination to roam
and play on, sized to the Star Bird itself and loaded with Star Bird support features;
the Command Base resembled something right out of a Chris Foss or Peter Elson
painting. Sit it on the sand of a beach
with the waves crashing in the background or in a shady patch of lichen covered
ground in your backyard and the Command Base could have been built on just
about any alien planet your imagination could come up with.
Features of the Command Base included a transport vehicle designed to
act as a dolly to carry the removable engine core of the Star Bird, an Interceptor
landing deck with two marked slots to slide the removable wing-tip mounted
Interceptors into, a working winch which could be used to lift the engine (and
engine cradle) from the transport vehicle up into the open service bay, dual high
mounted anti-invasion laser guns (which were simply much larger versions of the
turret mounted double barrel laser guns on the Star Bird) and last of all four
“scaled” space figures (all in the same “howdy” pose) though it was obvious
that these “scaled” space figures would never be able to fit inside either the
ball turret of the Star Bird or the cockpits of the wing-mounted Interceptors
so what Milton Bradley meant when they used the term “scaled” I’m not sure of.
Later offerings from Uncle Milton included a revamped version of the
Star Bird packaged and sold as the Star Bird Avenger. The Avenger had different decals, darker
windows on the front and upgraded electronics which could send and receive
infra-red signals (like those found in a television remote). Kids could now fire their Avenger’s pulse
laser cannons at a special (included) target and register a “hit” against the
target.
Shortly thereafter, Star Bird got its first real adversary in the
addition of the Star Bird Intruder to the toy lineup. Shamelessly, the Intruder was a lackluster
(but rare) toy thrown together with little or no imagination from existing
parts and molds of the Star Bird line. The
Intruder was simply the front part of the Star Bird / Avenger toy with a much
shorter rear section and it was painted black with alien type decals. Possessing the same electronic upgrades as
the Avenger, the Intruder and the Avenger could dogfight in a fashion that was
a precursor to laser-tag in that if a “hit” was scored on the other toy it
would signal that hit through its electronic suite and by making a different
sound. After the Intruder was
introduced, the Star Bird line faded into the pages of toy history, its chapter
having run from 1979 to 1981 and it had been a good run.
A damn good run.
Today, my Star Bird (original) and Command Base sit on a shelf, in their
original (tattered) boxes, like somewhat tarnished trophies from my youth. Every few years I get the Star Bird down,
unbox it, connect a 9volt battery and flip the on/off switch to bring the old
spaceship back to life. For a few
wonderful minutes I relive a cherished memory from my childhood. Invariably, the electronic sound of the Star
Bird’s warbling engine along with its pulsating LED laser cannons brings my
curious daughters running to daddy’s study to see what I have resurrected and
soon I’m watching the ancient Star Bird disappearing down the hall in the hands
of my two girls, riding the waves of their imaginations.
Seeing my two daughters run around my house with my Star Bird whining
it’s engines at full load, pulse lasers flashing and screaming, girls giggling
and taking turns with the toy spaceship makes me realize that some toys really
are timeless … some toys have the power to cross generations and make the
children of tomorrow, the children of yesterday’s children, smile … and Milton
Bradley’s Star Bird was just such a toy.
During the Summer of 2013, I took my vintage Starbird and Command Base from my study at home and put them on display in my office at work. I even put a 9 volt battery in the Starbird and let her howl and blast her lasers for a bit. Here's a picture of my classic toys ... the boxes are stored in the cabinets below. I also seem to be missing one of the 'arms' for the crane and a spaceman. Time to mount a safari on Ebay for replacement parts. One of my modeling projects is to redo the Command Base entirely in foam board, update it a little and have a modern take on the old toy. One of the main parts of the redesign is to make it where the angles get right ... i.e. you can see all of the base from one angle.
**UPDATE**
During the Summer of 2013, I took my vintage Starbird and Command Base from my study at home and put them on display in my office at work. I even put a 9 volt battery in the Starbird and let her howl and blast her lasers for a bit. Here's a picture of my classic toys ... the boxes are stored in the cabinets below. I also seem to be missing one of the 'arms' for the crane and a spaceman. Time to mount a safari on Ebay for replacement parts. One of my modeling projects is to redo the Command Base entirely in foam board, update it a little and have a modern take on the old toy. One of the main parts of the redesign is to make it where the angles get right ... i.e. you can see all of the base from one angle.
And if you never saw the original television commercials for Starbird ... here's some retro toy goodness. Vintage 1980 Milton Bradley Starbird toy commercial
